Advertisers are frustrated. You’re all having direct conversations with friends on Twitter, Facebook, blogs and the rest while totally bypassing the mass mediums they understand. Rather than consuming content all day on TV, in newspapers and on the radio, you’re engaging, one-to-one, with individuals you trust. They can’t get in the middle of that. They hate it.
So it’s perhaps predictable that we’re experiencing the rise of in-stream Twitter advertising. How do you get inside those conversations? “You pay to do it!”, they exclaim. Ah yes, so suddenly we have Sponsored Tweets, ad.ly and others offering to pay users to Tweet out their ad messages. Problem solved! Except it’s not. That’s the exact same outdated model of interruption-based advertising that we’ve been trying to block out with a TiVo or an internet ad blocker. We don’t want it. We’ll ignore it.
** This is a repost from Mashable! The Social Media Guide Nov. 30th 2009. They did a nice job of calling this out.
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