Thursday, January 28, 2010

Looking at Regular Things in Different Ways Through Social Media

Big chunks of sea glass... in an ornamental bowl.  Beautiful.  Two rather ordinary things, but putting the glass in the bowl makes it somehow... better.  Much better.  I've been getting subtle hints like this for the last few weeks all around me.  

Like these baseballs in the cage.  I don't know what kind of cage it is... but I like it. I like the small squares mixed with the spheres in the rectangle box.  There's something in the psyche that tells my brain, it's a WIN.

A Christmas tinsel tree as a Valentine tree.  Since my Christmas tree is still up (yes... it really is) I'm thinking this might be more possible this year than ever before.  LOL!

A grey bowl with tarnished silver.  It works... it's beautiful. The combination is pleasing and the colors are calming.  Seperate though, I'm not sure I would have noticed either.

The photos above came from a recent antique show I attended with my crafting maven friend, Amy Barickman.  I enjoyed the show immensly because the vendors are extremely savvy in how they merchandise their products.  Using them in different ways and in different combinations and forcing you to take a second look and recognize the beauty.  Social media kind of does the same thing with regular businesses using branding and marketing in new and different ways.

So... I had one of my clients use social media to play ordinary games on a social network.  A guessing game and a trivia question. Two types of games that have been around since dirt.  @johnnystavernpv asked on Twitter, "For a $25 gift card to us, what year was Johnny's Tavern in Lawrence, established?"    Winner... @Chrissa21 with 1953. Second question... "For a $10 gift card, how many fingers am I holding up?"   Yes... I really asked that. LOL! My children were with me as credible witnesses and @mvanbaale won with his guess of "2". The responses and participation was much better than expected.  37 Players, total of 54 tweets by followers and non followers using @johnnystavernpv name, 12 new followers gained, $35 spent... all within 14 minutes of playing time.   Simply because we took something average and by using it via social media, made it shiny and new again. 

Try it in your business... or in your decor'.  Tell me how that works for you.

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