I went to a quick Tweet Up put together by the Social Media Club of Kansas City, because we had a social media hot shot, Joe Jaffe, in town. The three time author was willing to have a few drinks with us and I was excited! Here's his latest book... love it... about how to use your current customers to gain new ones.
We all met up at Johnny's Tavern Bar & Grill and we had a really nice time together. I however, was more fortunate than most. I was prepared to video Joe for a 1 minute interview. He said he was pretty good at turning a short story into a long one, so I am thrilled with the 3 minutes I received. He is charming, gracious, animated, provided fantastic information and that South African accent sure makes him easy to listen to.
My question was ... Johnny's Tavern is a service driven business. How does he see businesses, like them, marketing themselves going forward. A loaded transition into Flip the Funnel...
and yes, you hear me say "I love you" at the end. ; )
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