This Changes Everything!

My children go to an ESL (English as a Second Language) elementary school with 500+ students and 14% of them are ESL students. We currently have 11 different countries represented within the children in that program.  Due to lack of dollars, our district unfortunately does not provide foreign language into the daily curriculum for the English only speaking kids to learn to communicate with the other children.  Yeah... a bit wonky, isn't it?


Granted, when you see the children, all out on recess, playing with each other and having fun, there's no translation needed.  Nor when you see them all sitting together at lunch laughing with each other.  Some really good things just don't need words.  


When they do...   I WANT THIS!

Can you say BRILLIANT?

Can you see this being used to increase world relief efforts so we can all understand each other and communicate better from the start?  I see this aiding Doctors Without Borders and the military and foreign exchange programs.  How do you see this being used?  Punch some holes in it... tell me why you don't think this is a good thing?


The world is getting smaller and more intimate every day and it makes me fall out of my chair with joy!

Found Your Voice Yet?

A few months ago, I had the pleasure of meeting Alan Weinkrantz as he and Jeff Pulver were touring the nation on their 140 Character Conference, and they came back through Kansas City. We had an intimate little group from the Social Media Club of Kansas City meet up at the 810 Zone in Harrah's Casino, for some drinks a few laughs.  The beautiful part was... getting some one on one time with these amazing social media guys.


Alan said he'd heard I do social networking for some mid to large size businesses in Kansas City and was intrigued.  Then asked me a question that has resonated with me ever since.  Seriously... I think about it often and have since asked my clients the same question.


"What is your voice?"


Did that mean "what is the personality, the persona, the feeling we leave people with after each tweet or posts or blog?"   Well, yeah.  I think it does.  


Shortly after that meeting, I met up with social savvy sales guy Ken Miner, of Spiral 16.  We talked about how companies spend crazy amounts of money and time on training their employees to correctly translate the company's culture. Whether you communicate with them via phone or in person.  Is it a friendly company in person? When you walk through their doors, are you greeted with a warm smile and do they look you in the eye and welcome you in?  Do they ask how you are?  Do they really seem to want to help you?  Are they genuine?  How's their tone and inflection on the phone?   Are they trained to make you feel good before, during and after you communicate with them? 

How many of them have an accurate portrayal of their culture through Facebook, Twitter, community chat rooms, blogs, etc... ?


A great example of a company culture being portrayed from start to finish was, Longbranch Saloon, on the Plaza in Kansas City, MO.  It was the first snarky and sarcarstic sports bar restaurant I had ever been to, (1980's thru the 90's) that announced it from the moment you walked in the door. "Home of the meanest waitresses in Kansas City".  The atmosphere was fun and you got great food and good service, mixed in with comments like "You don't need one more French fry" "Stop talking so I can concentrate and write your order down" to "Now, get the hell out of here" after you've paid.  That was the reputation they wanted and you knew what you were getting in to the minute you arrived. You also left feeling slightly insulted and laughing hard about it.  I can't help but think the fun they could be having on Twitter... where snark is a value.


So now, I'm thinking about every connection my client's make online and about how you feel when you speak with them... and beyond.  Is it the right voice?  Have we found our voice yet?


What is your voice for your client or better yet, your own personal brand?  Think about it.

Confession Time: I'm in the Witness Protection Program

Well, at least it feels like I am.  

Since my fabulous 1996 Jeep Cherokee was stolen 2 weeks ago... no one knows me.  I am driving my husband's Maxima and sometimes "Big Blue", a huge Ford pick up, and as I see my neighbors and families of my children's school, I wave.  They just look at the car like "who the hell is that"?   

It's me!  These are people who would all but flag me down as they saw me arrive in my old Jeep.   Damn.  It's like identity theft. I had my identity stolen when my 14 year old Jeep was stolen.

Time to work on re-branding myself... on wheels.  

Side note:  I joined a gym too.

Perk #142 of Working From Home...

There are many obvious perks about working from home, but the latest became apparent on Monday morning. The #142nd perk is... when you're car gets stolen, like mine did two days ago, you can still make it to and from work.  


Yep, my precious 1996 Jeep Country, with a big ol' cracked windshield, license plate taped to the back window all classy like, fabric on the ceiling drooping down like a circus tent... was stolen.  It was a car only I could love... or so I thought.  Taken in broad daylight from a bookstore parking lot.  It's not as if I left it at a bar all night in some wild drinking district.  I also found out the police do not do APB's anymore.  (All Points Bulletin).  Don't laugh too hard... I really wanted them to do one.  Wouldn't you?  


So as of the end of this week, my official search will begin for a new, or rather "another" car.   Being I am a bit of a JEEK (Jeep Geek) the new Call of Duty Black Ops Jeep Wrangler has caught my eye...   Maybe it could stay with me for 14 years like my M.I.A. Jeep now has. (still might... we'll see)

This time, I am getting The Trunk Monkey to protect it.

13 LIVE Tweeting Tips

I've LIVE tweeted for 22 events in the last 10 months.  I'm anxious to share with you, what I've learned...  through some interesting trial and error.

13 LIVE Tweeting Tips:

1. Create an easy short #hashtag for the event. Tweeple enjoying the LIVE tweets can play along simultaneously and you can track and interact with them.  Keep the #hashtag short, so there's more room for the meat of a tweet.
2. Give plenty of promotion to the fact the designated twitter account (yours or if you tweet for a biz or venue) will be posting LIVE from and during the event, what time it will begin and of course, the #hashtag.
3. Encourage others attending the event to also LIVE tweet from the event and promote the #hashtag to them.  Getting their attention early, setting the desired expectation and asking for participation well ahead of the event has worked well for me.
4. If possible, get the Twitter account name of key people you will be tweeting about ahead of time. (bands, members of the band, athletes, speakers, etc..)   
5. When you tweet about this upcoming event in the weeks/days before it, be sure to include the guest of honor Twitter accounts in your promotional posts.  The chances of them seeing, interacting and RTing your posts will increase dramatically and you'll build a relationship with them by the time the big event arrives.  This will help for tip # 6.
6. On the day of, introduce yourself and be sure to let the guest(s) of honor know you will be LIVE tweeting (for yourself or a client) and check to see if they have any concerns.  Overcome any objections and put their mind at ease by letting them know you are wanting this to be a positive experience for them, the venue and viewers alike.   You're root'n for them and that nothing compromising, or that could be misconstrued, will be posted. You're probably at the mercy of how they feel that day and at that moment, but your enthusiasm for what's about to happen, can help set the tone.  Historically, most have been grateful for the extra publicity.  Agree to any restrictions they may put in place and be sure to honor your word 100%.
7. Tweet frequently and consistently.  Remember, you want to virtually put the viewer there with you.  Personally, I prefer photos with the majority of my tweets.  It's a great way to gauge how many people viewing took the time to open a photo. You can see the number of views each photo received.  If the event is not too loud (near the speakers at a  concert and NASCAR are poor choices, trust me) then using TwitVid is a great option too. Short n sweet... tops, :30 second videos.  That's all anyone seems to want to commit to viewing these days for they don't want to miss a large chunk of the LIVE tweeting.
8. Encourage and actively RT! Retweeting quality posts or Twitpics (or whichever photo site you use for posting on Twitter) will draw more people in (people are by nature curious and visual) and make the audience interacting feel valued for their efforts too.
9. If possible, just before the event, take the viewers places they wouldn't normally be able to go, in order to maximize the uniqueness of what you're doing.  With permission, I show the green room at a concert venue where the bands are preparing to take the stage.  Sometimes they ham it up and some times they just go about their business... but it's special.  The people at the venue and behind their phone/laptop/monitor screens, rarely get to see it.  If you are to remain only in the audience, keep on tweeting.  That perspective is just as important.  Consider moving about the room/venue/facility during the event to get different angles for a variety of photos. 
10. Invite a Guest Tweeter to join you.  If someone has expressed a, dare I say, "fanatical" interest in the event you'll be tweeting from and better yet, they are an influencer with many followers in your client's demographics, by all means have them join you!  The more the merrier. They too will promote the #hashtag and your tweets to about the show.  See if the event you are tweeting for will provide a pass for that person too, in exchange for your guest's genuinely enthusiastic tweets.  (I would set some simple guidelines of no cursing, keeping the tweets positive
11. After the event and as soon as you can, search Twitter for the other tweets you may have originally missed (easy to do when there's lots to tweet).  Retweet the interesting one's and by all means, thank everyone who got involved and posted along with you.  Appreciation is... well... appreciated.
12. I like to capture all of the tweets on a document and post it a day or two later for everyone to enjoy.  They will.  I've even captured an entire season's worth of hilarious and thought provoking tweets for a team, and posted for all to see... It was a big hit and sparked even more conversation! 
13. In the end, you now have a nice archive of the event.  You can comment on any photos of particular interest to blast it out on Twitter again and retweet any posts you think viewers will find funny or informative.  It'll keep people talking long past the event.

LIVE tweeting works beautifully for a few simple reasons:  One being that if a consumer/fan cannot be there, they can still feel included.  On the flip side, if a consumer/fan CAN be there, it can create a sense of urgency and will enticed them to get to the event.  It's a great teaser.  A "you shoulda been here... better make the next one" taste of what they are missing.  Not to mention the high frequency of so many pairs of eyeballs seeing your/your client's name.  Can you say #BrandAwareness

Let me know if you're going to be LIVE tweeting this year.   It would be my pleasure to follow your tweets at the event.

Alexis

Social Media Mamapreneur

Soon A S D F and ; L K J Will Be M.I.A.

When email was in it's hay day (not that long ago) middle schoolers who started typing class, came in at 70 words per minute.  Why wouldn't they?  That was their main form of communication and typing teachers worldwide were happy.  Now however, with cell phones in 1 out of 6 grade schooler's hands and texting can be done blindfolded, typing appears to be evolving right before our eyes... er... our screens.

The hunt n peck typing technique reminds me of my dad clacking away with a steady speed on his heavy cast iron Royal typewriter.  Great for multiple layers of carbon invoices.  He was fast but not nearly as fast as my mom on her electric Smith Corona.  Her fingers looked robotic with their speed and accuracy. Shock and awe!

I've been closely observing my two elementary age children on the computer these last few months, with curiosity.  I've tried to teach them to use the traditional finger placement of A S D F and ; L K J on the keyboard.  Works for me and it's what I was taught in Jr. high and I'm fast as hell on the keyboard.   My 6th grade son types his own book reports and tries to use the finger placement, however, when I've observed him hunt n peck, he's much faster and has fewer errors.  Hmmmmm.  My daughter, who is in 3rd, is typing with great accuracy and speed using the old hunt n peck method as she chats away on Club Penguin or any of her other kid based social networks.  My children are certainly in front of a keyboard more frequently and younger than I was.  Another hmmmm.

With all of the varying keyboards for phones... it's no wonder A S D F and ; L K J are harder than ever to get the hang of.  Especially with the phone keys being so small, using our thumbs seems to be the best solution.  Discussions with peers about using their phones to leave status updates/tweets/texts are certainly more prevalent than email.  This leaves me wondering... what will become of typing classes for children as we move forward? 

Will there be texting classes as opposed to typing?  I can hear it now... "Welcome 2 Txting 101 Plz Take Out UR Phones"

Will there be classes to learn texting language as opposed to regular writing classes?  (Every parent should sign up now so we can break the code and communicate with tweens and teens)


Will this shortened style of language ever be mainstream?  More like "when will it be?"  Check out this article regarding teacher concerns.  On the flip side, check out this blog stating completely the opposite.


Not only have we become extremely accessible, but we're far more efficient than ever before.  Whether you like it or not... our communication style is changing and it's kicked in to high gear with the generation who will be leading companies, solving world problems and becoming doctors in the next 10 years. 

Don't think too hard or too long about whether you should evolve too.  I think you should.  Mainly so you don't get left in its wake, but so you can continue to communicate with ALL generations.  Finally... we'll all be bilingual.    

What do you think?

Perk #5 of Working From Home

Especially on a very chilly day, in Kansas City, like today...    

Confession # 88

Motor oil is motor oil, right?


My confession is...  I spent almost a solid 30 seconds at another car trying to get in it, before I realized it wasn't  our car.   


Granted, ours is a new car (month or so old) and it's not my primary car.   The twin car I tried to take home with me was the same color, had four doors, four wheels, a sunroof, a windshield.  How could I have confused it?  


I know diddly squat about cars.  I'm also the same girl who thinks Pacers and Porsches  look a bit alike... with their wide bottoms and all.  Now, if the new car looked like this, there wouldn't be a problem.  I'd just have to park it and position it like this every time I got out.

I Say West, You Say Side!

I recently had the rough assignment to live tweet at the Snoop Dogg & Ice Cube concert for Voodoo Lounge in Harrah's Casino, North Kansas City, MO.  Can you smell the sarcasm?  I was thrilled!  I'm a concert fanatic!

I love all kinds of music, but admittedly, I'm not a rap fan.  Short of Sugar Hill Gang's "Rappers Delight" and some goofy Will Smith stuff like "Parents Just Don't Understand", I am ashamed to admit I am not well versed in rap.  However, I do know a potentially good time. What wasn't going to be fun about this show?!   It had fun all over it from the git go!

I learned several new curse words, met rapper/actor Ice Cube, had a great time chatting it up with the entourage from both artists, opening DJ's, the site photographer Jeff Knights of Snap the Moment , the DJ at intermission JT Quick , security, the Voodoo staff, the cops and all the while, my husband who does like rap, and graciously joined me.

Here's a recap of the show from my perspective:
I'd been pumping the show on twitter for a few weeks before July 30th.  The pre-show tweets on Twitter are always interesting and people get excited...

People were jammed up to the stage from the moment the doors opened. There were no chairs on the main floor, thank gawd.  Unless you're Yanni, I will never understand why an artist would want seating on the main floor for their show.  If a person is standing, more than likely they will dance, at the least a little.  Sway.  That's far better than a bump on a log.  A.K.A.: a person in a chair.

I was backstage as Ice Cube was preparing to take the stage.  He was charming, funny, gracious, all smiles... just the way I wanted him to be.   As he was holding the microphone in his left hand, at the bottom of the few steps leading up to the stage, I said "Ice... one more before going on" and held up my camera phone. In what I guess is typical celebrity behavior, he struck a "bad ass" pose.  It's not indicative of the guy we were just talking to, but it really is a great shot.

This is a pathetic pic of he and I.  I was hot, sweaty and well... a little overly giddy.  Ice on the other hand looks like a baby doll.  I shouldn't even put it up, but it's too funny not to.

Those with "media passes", like  moi', could stand between the stage and the barrier/wall o' fans, and take pics, touch the artists shoes, get some sweat flung on us... and boy did we!  LOL!!!

Ice Cube was difficult to take photos of because he was always moving so fast. He was full of energy and so were the guys in his "crew" er "band" er, whatever you call them.   I did however, get a sweet shot of his sparkled glittery shoes each time he stood in front of me.  My 8 yr old daughter gave this a big thumbs up.  Ice Cube saw me snapping this shot and gave me a wink like "I know. They are so cool."   It's all about the BLING baby.

Ice did a full show. Truly... it was longer than most opening acts and the crowd was really engaged with him.  Ice Cube's energy and audience interaction made his performance, for me, the best of the night.

Right after he was done, a DJ from Hot 103 Jamz, TJQuick entertained the crowd.  I love how the computer and the turntable are so portable and he was amazing!  Kept the audience upbeat despite being jam packed to the stage waiting for Snoop Dogg.. (photo via Jeff Knight)

JT Quick is a super nice guy, confident and charming.  He was notified that afternoon he would be doing this intermission set and he did it like he had been planning for a month.  He also did the same thing Ice Cube did for me.  When I asked for a pic, this sweet faced smiley guy went from that .. to "Bad Ass"

It was getting warm and it was one of those days earlier with a heat of index of 110 degrees and humidity at 110%.  The security and cops came out and tossed out cases of bottled water to the concert goer's who started out boo'ing them... then realized what they were doing and cheered for them.

I didn't get to visit with Snoop Dogg like I did Ice Cube. He was M.I.A. backstage and the green room and when it was time for him to go on stage, BAM! There he was!  He was however, much easier to photograph. He doesn't sprint or jump across stage.  He uses his swagger to get from one side to the other.

Check out  his "ring" that says "Snoop Dogg". At least, that's what I think it says.  It's like a set of brass knuckles... really.   (via Jeff Knight)

He struck a lot of poses for the gazillion camera phones in everyone's hands... the crowd loved it!

and the crowd adored him! I mean really adored him!  And connecting gestures like shaking hands only fueled their love and frenzy for wanting to be closer to him...

Don't you love where I got to take photos from?   I know!!!!   The tweets from concert go-ers during and after the show were dynamite!  I love how social media can put even those who weren't there, almost there.

You can find more great photos from the club photographer, Jeff Knight,  HERE and you can find my tweets and photos HERE for date July 30th.   The best part of the evening was watching the crowd. They were so happy and diverse and you could feel the good mojo coming from everyone of them.

You can follow Voodoo on Twitter at @VoodooKC and HERE on Facebook.  You can follow me on Twitter at @AlexisCeule too.

Next blog.... on the incredible Los Lonely Boys concert the night after this one took place!  Same assignment.   I'm one lucky girl.

There's Granny Throw'n Out a Knuckle Bump

My son and I played a wicked game of tennis at the Prairie Village municipal city courts over the weekend.  It was already 85 degrees by 10AM when we got there, but that didn't stop the 25 or so senior citizens we saw playing each other in doubles.  They were laughing and having a great time. Some in wife beaters and sweats, others in Fila and matchy matchy outfits.   Some were even using the old wooden Wilson rackets from back in the 70's (probably still in my parents garage too).  Nonetheless, we had to stop for a moment and watch.  The fun was contagious.

A particular match we were watching left me wondering if the couple was in their late 70's or early 80's.  This is significant because... as the couple we were watching scored against the other couple... they approached each other, smiled, and gave each other a confident knuckle bump.

Wha?  My 12 yr old son and I darted a look at each other and laughed out loud. That was awesome!!! And no matter where these old folks learned the knuckle bump, the fact was, they were using it.  And looking like they'd been doing it every score for the last several decades.  It looked natural because they embraced it.   I bet they have done that all their lives... rolled with the punches, tried new things, embraced change because Lord knows it's the only thing we can count on.

It gives me hope for the 50, 40 and 30 somethings who tell me they don't understand social networks or up to date technology, so they don't use it.   Get in the game friends...  EVOLVE before you get so far behind you won't be able to catch up!  Times are changing. Embrace green. Embrace technology. Embrace change.
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I love these seniors using Wii to get back in the game at their retirement communities!